Modern characteristics of specialists of pharmacy based on the results of sociological research
Main Article Content
Keywords
pharmaceutical organisations, human resources, financial stability, marketing strategies, survey, pharmacy
Abstract
Introduction:In the context of growing economic uncertainty and regulatory challenges in Kazakhstan, the sustainability and development of pharmacy practice require informed strategic management decisions. Personnel with pharmaceutical education, directly involved in operational processes, represent a valuable source of data for assessing organisational efficiency, financial resilience, and adaptation capacity in the current market.Objectives:This study aimed to characterise pharmaceutical workers and the internal structure, as well as the economic stability, of pharmacies in Kazakhstan based on employee perspectives. It also examined workforce motivation, strategic trends, logistics, and client base analytics in the context of sectoral transformation.Methods and materials: A cross-sectional survey was conducted among 200 pharmacy professionals across Kazakhstan, all holding a pharmaceutical education. The survey instrument consisted of five thematic blocks: (1) influence of external and internal factors; (2) use of human resources; (3) financial sustainability; (4) development trends and strategic initiatives; and (5) client base analysis.Results: Most organisations provide for personnel training (91%) and use predominantly material forms of motivation (58.1%). At the same time, the share of those who confirmed the presence of strategic planning in case of external instability was 61.6%. More than a third of respondents are unaware of financial strategies and capital structure, indicating a low level of personnel involvement in management processes. The analysis also revealed the need to develop management competencies, especially in the field of “soft” skills and strategic thinking, which emphasizes the need to revise pharmaceutical education programs.Conclusion: The study revealed significant variation in the strategic and financial management practices of pharmacies in Kazakhstan. While some companies exhibit adaptive capacity and invest in human capital, others face constraints due to regulatory and structural gaps. The findings underscore the importance of enhancing financial strategies, employee involvement, and internal communication to ensure resilience and long-term competitiveness in the pharmaceutical sector.
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