Unlocking the condoms: The effect on sales and theft
Community pharmacies may place condoms in locked displays or behind glass, thereby reducing access and consequent use.
Objective: Quantify sales and theft of condoms when condoms were unlocked and removed from behind glass in grocery pharmacies
Methods: Design. In this pilot study, condom displays were unlocked in selected pharmacies for three months. Participants. Eight grocery pharmacies in central Iowa agreed to participate. Intervention. Stores provided inventory at baseline, sales/theft thereafter in three monthly reports and sales for the same period one-year earlier. Outcome measures. Descriptive statistics quantified condom theft and sales. Number of pharmacies leaving condoms unlocked after the intervention was determined.
Results: Theft varied by pharmacy and ranged from an average of 1.33 boxes (units) per month to 27.33 per month. All stores experienced some increase in sales during the intervention. Two locations decided to re-lock their displays, only one indicated theft as the reason.
Conclusion: After removing condoms from locked displays, more condoms were purchased and stolen from the study pharmacies. Sales outweighed theft in all pharmacies.
2. Landau SC, Tapias MP, McGhee BT. Birth control within reach: a national survey on women's attitudes toward and interest in pharmacy access to hormonal contraception. Contraception. 2006;74:463-470.
3. Brewer J. Reasons for unprotected intercourse in adult women. J Women Health. 2007;16:302-310.
4. Desselle SP, Zgarrick DP. Pharmacy Management: Essentials for all practice settings. 2nd Ed. McGraw Hill Medical, New York, 2009.
5. Schwemm AK, Aquilino MA, Farris KB. Iowa pharmacists’ attitudes and practices concerning unintended pregnancies.Journal Iowa Pharmacists Association 2010;Oct/Nov/Dec:33-9 (peer-reviewed section).
6. Scott-Sheldon LAJ, Glasford DE, Marsh KL, Lust SA. Barriers to condom purchasing: Effects of product positioning on reactions to condoms. SocSci Med. 2006;63:2755-2769.
7. Blake SM, Ledsky R, Goodenow C, Sawyer R, Lohrmann D, Windsor R. Condom availability programs in Massachusetts high schools: Relationships with condom use and sexual behavior. Am J Pub Health. 2003;93:955-962.
8. Cohen DA, Farley TA, Bedimo-Etame JR, Scribner R, Ward W, Kendall C, Rice J. Implementation of condom social marketing in Louisiana, 1993 to 1996. Am J Pub Health. 1999;89(2):204-208.
9. Iowa QuickFacts from the US Census Bureau, Accessed at http://quickfacts.census.gov/qfd/states/19000.html, January 25, 2011.
10. Dahl DW, Gorn GJ, Weinberg CB. The impact of embarrassment on condom purchase behavior. Can J Pub Health. 1998;89:368-370.
11. Dahl DW, Manchanda RV, Argo JJ. Embarrassment in consumer purchase: The roles of social presence and purchase familiarity. J Cons Research. 2001;28:473-481.
12. Gerrard M, Gibbons FX. Sexual experience, sex guilt, and sexual moral reasoning. J Personality. 1982;50:345-359.
13. Helweg-Larsen M, Colins BE. The UCLA multidimensional condom attitude scale: Documenting the complex determinants of condom use in college students. Health Psyc. 1994;13:224-237.
14. Mendelson S. Condoms: A marketing dilemma. Supermarket Business. 1995;50:57-58.
The authors hereby transfer, assign or otherwise convey to Pharmacy Practice (1) the right to grant permission to republish or reprint the stated material, in whole or in part, without a fee; (2) the right to print or epublish copies for free distribution or sale; and (3) the right to republish the stated material in any format (electronic or printed). In addition, the undersigned affirms that the article described above has not previously been published, in whole or part, is not subject to copyright or other rights except by the author(s), and has not been submitted for publication elsewhere, except as communicated in writing to Pharmacy Practice with this document.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY-NC-ND) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Author Self-Archiving Policy
Pharmacy Practice permits and encourages authors to post and archive the final PDFs of their respective articles submitted to the journal on personal websites or institutional repositories after publication, while providing bibliographic details that credit its publication in this journal.