Objective:
To analyze the compliance of drug advertisements with regulations
in Brazil, subject to Resolution RDC No. 102/2000 since 2000,
which abides by the WHO’s (World Health Organization) Ethical
Criteria for Medicinal Drug Promotion, published in 1988.
Methods: Drug advertisements running within the period of October
2002 to October 2003 were collected and recorded. Media sources
included various AM and FM radio stations, television channels,
newspapers, and magazines, as well as printed material distributed
in doctors’ offices, hospitals, drugstores, conferences, billboards,
and bus doors. All sources were located in Curitiba City, Brazil,
and its surrounding area. Advertisement content was analyzed according
to a conformity checklist prepared based on the legal requirements
of RDC No. 102/00.
Results: A total of 827 advertisements for 517 different products,
83.91% regularly registered as medicinal drugs and 16.09% unregistered
products that should be registered according to the Brazilian
regulations, were recorded and collected. Approximately 74.73%
of the advertisements did not comply with regulations; on average,
such advertisements had 4.6 infractions each.
Conclusions: The results of this research suggest that RDC No.
102/00 is not followed, which strengthens the need to adopt new
forms of regulation to prohibit excesses of the pharmaceutical
industry and to protect the population from abusive and misleading
drug advertising.
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